Why Video?

Our Explainer Videos tell stories, educate customers, simplify the complex, and humanize brands.

Many businesses crash and burn when they can’t quickly explain their services with clear, compelling messaging. That’s why, when you work with us, we take the time to learn about your business, apply our expertise and knowledge to uncover your best story – and tell that story with crystal clarity. From the first call to the final file, our videos are built to meet your business objectives and deliver measurable results.

A good explainer video delivers a one-two punch that creates a lasting impression on the consumer’s mind. Overwhelming people with too many details leads to confusion, and confusing presentations are quickly forgotten. Recent studies have shown that, on average, online users have a 75% greater understanding of the information delivered

when using video. Studies also show that people retain 58% more information when both auditory and visual senses are stimulated. That’s only one reason why simple, concise explanation videos work better at getting your message across.


There is this association with animation and entertainment. Videos are inherently more attractive, people usually associate explainer videos to something that is light-hearted and ‘not-so-intimidating’. Reams of text on the other hand, may seem dry and intimidating. An entertaining video will ensure that all the relevant information to your business is put together in a simple and convenient manner.

Most people think of explainer videos as product walkthroughs. They imagine an entertaining video where you tell people why your product or service is useful and why people must opt for it. However, an explainer video is a lot more than that. The character of your organization, your own knowledge about your products and services and your expertise can all be exhibited in an attractive manner, with moving graphics, characters, and an audio component.

Now, viewers are more engaged than ever before. Your video also reflects your brand and making sure that your video is made by top-notch creators will ensure that people view your products and services in a favorable manner. It is clearly one of the most important ways to market your Business, reaching the audience you already have, and a way for new customers to discover you.

connect with social media

Short videos suit our busy lives, brief attention spans and the need to consume content easily and quickly. Because fans are consuming content via their mobile devices while they’re on the go, the shorter the content is, the better. Social media site such as Facebook, twitter, etc, have embrace with open arms, allowing the world to share there brands.


Videos are more likely to show up on the first page of a search result on Google, and having a thumbnail of your video snippet on the front page significantly improves your startup’s organic search rankings. Having one on your business website can do amazing wonders for you. Here are top reasons why your business should have one;


Google loves websites with video, putting your website higher on Google Search Engine results page.


A marketing video delivers a perfect pitch every time, explaining your product or service in just seconds and doing it in a fun, creative and entertaining way.


Research says 12.57% of consumers report that video increases their confidence in a purchase decision and an impressive 52% agree that they are willing to stay on the website longer if it has a video.


When people watch your video, they stay for longer on your site. This helps your SEO (search engine optimization) strategy because search engines like Google or Bing consider your website of interest and rank it higher on their users’ searches, making more people find your website and your video easily.


The Internet has become a nasty place, consumers are wary of trusting companies online. However having a professional and creative explainer video can help you earn trust. Anyone can now start a website easily. But a good explainer video showcases your commitment to your business and the hard work you have put in.