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Every logo must be unique and communicate a message. The best ones have layers which engage the audience and make them say, Aha! When you are able to achieve this, you really capture the mind share. A logo should not describe the company. A logo is a symbol of what the company does. It is not the company brand in itself, nor is it an identity. A logo is one part of the bigger message, which makes up your corporate identity.

Conceptualizing an effective logo can be very challenging. A custom logo design should be able to meet existing design principles and standards like: balance, proximity or unity, alignment, consistency or repetition, white space and contrast. It should also be able to withstand resizing. Whether it’s splashed across a billboard or printed on a business card, it must maintain its integrity and original form – a real challenge for any logo design company.

SIMPLE

In order for a good logo design to take shape, we must take our concepts down to their simplest form. Simplicity is key and allows a logo to be easily recognized. Without simplicity, a logo cannot follow it’s other principles of memorability and versatility.

MEMORABLE

To build a lasting impression, a logo must be memorable. How else will your client’s customers remember them? Complexity of design serves as a negative in a logo design, your logo will have only a few seconds to be absorbed by the average person. Keep it simple.

RELEVANT

It is important to make sure the logo is relevant to the industry your company is in. A technology logo is identi able based on the symbol and the style of the type treatment. That style will not work for a clothing company or food product.

Your logo is an extension of your brand, and your brand should tell a story

SIMPLE

In order for a good logo design to take shape, we must take our concepts down to their simplest form. Simplicity is key and allows a logo to be easily recognized. Without simplicity, a logo cannot follow it’s other principles of memorability and versatility.

MEMORABLE

To build a lasting impression, a logo must be memorable. How else will your client’s customers remember them? Complexity of design serves as a negative in a logo design, your logo will have only a few seconds to be absorbed by the average person. Keep it simple.

RELEVANT

It is important to make sure the logo is relevant to the industry your company is in. A technology logo is identi able based on the symbol and the style of the type treatment. That style will not work for a clothing company or food product.

Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client they’re the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients’ ideologies into one single graphic. No wonder, then, that logo design features so prominently in our lives. In an age where everyone must have a website to support their product, service or the company behind it, the demand for a top-class logo has never been higher. Our designer’s job is to distill that “special something” as neatly, and as elegantly, as possible.

When successful, a logo will tell the story of the brand without requiring any words. It will tell a compelling story about your brand, consistently. It’s how your customers will remember you, and it’s the way you will stand out in a crowded marketplace. It’s how the most beloved brands are born. Thoughtful design involves far more than simply choosing colors and stock images. To craft a brand identity that clearly (and effectively) communicates the core of your story takes an in-depth process of research, exploration and refinement. The logo is only the final product.

Our logo design process ensures that your company’s logo is sure to impress potential customers while strengthening your bottom line.

Every industry experiences changes in trend and style based on whatever is popular during a given time period. This can be seen most clearly through a company’s logo and how it evolves throughout it’s history. No business can survive solely off of how recognizable their logo is forever, and eventually there comes a time where it needs to be reevaluated and redesigned. We can give the face of your brand an inspiring new look, and show your audience that you are in touch with the changes in your industry. For companies that have come a long way since their early days, our designers can finally help give your logo the attention it deserves and redesign it to fit the future of the brand.

Exploratory

Our design process first begins meeting with you to discuss and brainstorm the creation of their brand and website, During the discovery stage we begin by asking a list of questions customized for you, so that we can build a picture of what you hope to achieve with your design. If necessary we will arrange a meeting to discuss any special features. This will lead to the creation of the Design Brief.

Research and development

Designers will research the meaning of the words used to describe your business and ideal logo so that they can begin sketching illustrations by hand that are symbolic of what you want the design to represent. These sketches will serve as the creative inspiration behind the logo designs that are created for your brand.

Internal Review

When the first round of designs is completed, our team of designers will look to our entire staff and use them as an extra set of eyes, making sure the logos produced meet the high standards of our talented team while narrowing down the designs to only the ones that are best tailored to the culture of your brand.

Client Presentation

(Phase 1)Our designers will put together a presentation for you and your team showcasing the top 3 to 5 logo designs they’ve created in black and white so that you can make sure everything is perfect stylistically.
(Phase 2)Once you have reviewed the first set of logos and given us feedback, we’ll go back to the drawing board and present you with a second round of designs that have been tweaked and altered according to the feedback you gave us at the first presentation.

Colors

After selecting your favorite logo, we carefully revisit the underlying messages your brand wants to communicate so that we can identify colors that are aligned with those emotions. We collectively test out different color options and apply your logo to various pieces of collateral to help you envision it fully coming to life.

Final Logo

Our team will work tirelessly with you so that all of your needs are met and the final logo serves as a perfect demonstration of all that your brand strives to represent.